Apple Computer Inc finally announced its major reorganisation at around midnight London time on Tuesday, saying the changes were designed to put increased focus on expanding its presence in high-growth customer segments where it is strongest worldwide – home, education and business markets and the entertainment industry. Two new large organisations – Worldwide Marketing & Customer Solutions and Apple Research & Development are created. The first, under Daniel Eilers, formerly Claris Corp chief, will focus on high-growth market segments and will include a newly formed unit that will concentrate on the entertainment industry; both Claris and eWorld will report to Eilers. The second division, under AppleSoft chief David Nagel, will include the Advanced Technology Group, company-wide operating system and technology licensing efforts and development of Newton. Sales and support continue reporting to the heads of the three geographic units. As expected, Ian Diery, executive vice-president of the Personal Computer division, will resign to pursue other interests – Apple said he decided the new structure did not provide a role that would meet his personal goals.
