Apple Computer Inc remains confident that it will follow last fiscal’s soaring 53% increase in turnover to $4,070m by more than the expected industry average of 15% to 18% – implying that it will shoot through the $5,000m mark this time: the company says that the price increase on its entire product line three months ago had not affected demand, and is more likely to add features than cut prices again once the chip shortage eases; it looks for a percentage return on equity this year in the mid to high 30s, against the exceptional 43.5% last.
