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April 26, 1994

APPLE EXPECT A RISE IN PROFIT MARGINS

By CBR Staff Writer

Apple Computer Inc chief financial officer Joseph Graziano told the Hambrecht & Quist annual technology conference that he expects gross profit margins to rise in coming quarters from the second quarter’s 24%: As we move forward factors we believe will be positive for gross margins will be increasing Power Mac sales as a percentage of our total mix, a refreshed Powerbook line and higher contributions from software related products he said.

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