Apple Computer Inc chief financial officer Joseph Graziano told the Hambrecht & Quist annual technology conference that he expects gross profit margins to rise in coming quarters from the second quarter’s 24%: As we move forward factors we believe will be positive for gross margins will be increasing Power Mac sales as a percentage of our total mix, a refreshed Powerbook line and higher contributions from software related products he said.
APPLE EXPECT A RISE IN PROFIT MARGINS
