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July 5, 1987

APPLE COMPUTER TRUMPETS ITS SHARES, HINTS AT PORTABLE MACINTOSH

By CBR Staff Writer

Apple Computer’s director of business marketing George Everhart has been hyping the company’s shares – and also hints strongly at a portable version of the Macintosh. During a question and answer session following his keynote speech at the Apple Business Forum at Washington’s newly opened Grand Hyatt Hotel, Everhart said that the portable would be a logical thing for us to do. I’m not here to make a product announcement, but that would be our next logical step, reports Microbytes Daily. Everhart also said that he expects the company to double its sales to business in the next year. This is a good time to buy Apple stock, he said. Everhart noted that the company has recovered from a series of challenges that would have meant disaster for other companies. They included Apple’s boardroom rows and management shuffles fought out on the front pages of the tabloids, and a perception by business that Apple wasn’t serious about its needs. He said that the MacIntosh II was the answer to the needs of the business user. According to Everhart, the result of Apple’s dedication to the business user is a 50% increase in sales in the past year. Everhart also said that IBM’s announcement of the PS/2 line was right for that company. He cited obsolescence of the old line, competition from clones, and the fact that IBM was being forced into the commodity market. He also said that the announcement would benefit Apple, since it would cause confusion among MS-DOS users, and underline to them the benefits of Apple’s stable technology. Representatives from MCI and Dow Jones Inc showed users a new product that will allow MacIntosh users to send image files through MCI Mail. In addition, computers at its laser printer sites to allow Macintosh users to have their images printed and sent to addressees who do not have compatible systems. The product, called Desktop Express, will be formally announced in three weeks, according to MCI. The preview was held at the Apple Business Forum at the beginning of last week in Washington. The price of the communications system was not given.

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