View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
April 23, 1987


By CBR Staff Writer

Behind the announcement that the company is to pay its first dividend (CI No 667) lies the picture of an Apple Computer in a state of glowing health: Apple says that the principal reason its profit growth was a modest 6% in the most recent quarter is simply that research and development expenditure on a string of new products still in the pipeline for later this year was up 43% on the figure for a year ago; a fall in gross margins to 50% of sales against 56.6% a year ago was in the plan, but the company notes that the figures for the January to March period were much better than it had expected, with initial order rates for the Macintosh SE the strongest for any new Macintosh product, while the Macintosh Plus has been selling strongly into business, university and fireside markets, and the 16-bit IIgs has revitalised the Apple II family.

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.