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November 8, 1988


By CBR Staff Writer

Apple Computer Inc is expanding its Apple Japan Inc operations in order to provide itself with a stronger base to expand its sales in the whole Asia-Pacific region, which grew 64% last fiscal year, against 53% overall. It is looking for Japanese sales to reach $500m by 1992, half of the total revenue target for the Asia-Pacific region, which includes Canada, Australia, and South America as well as South-East Asia. Ambitious Apple is also looking to be a 10 billion dollar firm worldwide by 1992. The second-phase marketing drive in Japan includes new initiatives such as co-operation with third-party developers and dealers, and establishment of a research and development unit – now operational – in Tokyo.

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