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Technology / AI and automation

APPLE COMMERCIALS WIN PRAISE

The powerful and understated TV commercials from Apple Computer Inc have won near universal praise for their imaginative solution to the problem of selling a particular computer to a mass audience, but the company has overreached itself with its latest commercial in the US, and Newsbytes reports that after a torrent of mail both anti and pro, the Cupertinoer decided that the thing was just too controversial and has decided to withdraw it after only three showings: the ad shows 16-year old Jenifer Graham, a real-life student and young animal rights activist who’d created a furore by refusing to dissect a frog in biology, saying I would be happy to do it on an Apple computer; the ad goes on to show a full-colour simulation of a frog dissection the Mac screen – That way I can learn and the frog lives, says Miss Graham, who no doubt appreciates not having to learn to live with the smell of formalin for the rest of the term.

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CBR Staff Writer

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