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November 1, 1995

APPLE CITES GARTNER THAT A DUAL MAC+WINDOWS STRATEGY DOES NOT COST MORE; MAC SUPPORT “CHEAPER”

By CBR Staff Writer

Also at the Eurochannels ’95 conference in Paris, Apple Computer Europe president Marco Landi revealed the results of a recent Gartner Group study of 65 companies’ 300,000 personal computers which showed that the idea that installing just one type of personal computer cost less, owes more to myth than reality. Overall, the study concluded that There are no measurable extra technical support costs for dual-platform desktop companies. For most corporations, Windows support costs 25% more than Macintosh support… the higher the percentage of Macintoshes, the lower the technical support costs. The market research firm also noted that technical support costs were reduced by concentrating Windows 3.X in production-type uses. Landi sought also to remind Eurochannels attendees that, Apple is far from being in poor health. He reported second-quarter figures from International Data Corp that showed Apple grew 20%, versus 15% for Compaq Computer Inc and 18% for IBM Corp. Later, another Apple manager told Computergram that Landi should have shown the actual number of units shipped to eliminate any suspicion that the 20% was grown from zero. – Marsha Johnston

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