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November 3, 2009

Apple App Store tops 100,000 apps

More than two billion programs downloaded

By CBR Staff Writer

Apple has touched the six digit figure, with 100,000 apps available at its App Store. iPhone and iPod touch customers in 77 countries can choose from an range of apps in 20 categories, including games, business, news, sports, health, reference and travel.

Philip Schiller, senior vice president of worldwide product marketing at Apple, said: The App Store, now with over 100,000 applications available, is clearly a major differentiator for millions of iPhone and iPod touch customers around the world. The iPhone SDK created the first great platform for mobile applications and our customers are loving all of the amazing apps our developers are creating.

According to Apple, the recently introduced iTunes 9, makes it easier to organise and sync apps in iTunes and they will appear on iPhone or iPod touch with the same layout. The release of iPhone OS 3.0 made over 100 new features available to iPhone and iPod touch users including cut, copy and paste; MMS; landscape view for mail, text and notes; stereo bluetooth; shake to shuffle; parental controls; automatic login at Wi-Fi hot spots and push notifications.

Since the launch in July 2008, more than two billion programs have been downloaded from the App Store. In addition, with the recently released In App Purchase feature for free apps, developers will be able to offer customers the choice of buying content, subscriptions and digital services from their apps, the company said.

Travis Boatman, vice president of worldwide studios at EA Mobile, said: The App Store has forever changed the mobile gaming industry and continues to improve. With a global reach of over 50m iPhone and iPod touch users, the App Store has allowed us to develop high quality EA games that have been a huge success with customers.

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