View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
April 28, 1994

APPLE AIM TO IMPROVE GROSS PROFITS

By CBR Staff Writer

Apple Computer Inc expects to improve its sagging gross profit margins in the second half of its fiscal year, chief financial officer Joseph Graziano told the Hambrecht conference: gross profit margin stood at 24% in the just-reported second fiscal quarter, in which Apple reported an 84% drop in profits; Graziano said the company believes a three-year erosion in profitability has stabilised; he did not quantify expected improvement; factors that led to the gross margin decline included excess inventory of PowerBook portable computers and Macintosh systems based on Motorola Inc’s 68000 technology.

Topics in this article :
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU