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April 28, 1994


By CBR Staff Writer

Apple Computer Inc expects to improve its sagging gross profit margins in the second half of its fiscal year, chief financial officer Joseph Graziano told the Hambrecht conference: gross profit margin stood at 24% in the just-reported second fiscal quarter, in which Apple reported an 84% drop in profits; Graziano said the company believes a three-year erosion in profitability has stabilised; he did not quantify expected improvement; factors that led to the gross margin decline included excess inventory of PowerBook portable computers and Macintosh systems based on Motorola Inc’s 68000 technology.

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