Apple Computer plans to invest over $28m over the next four years to expand its research and development division in Singapore in an effort designed to make Apple products Asia-friendly so it can win big in the rapidly expanding Asia-Pacific computer market, manager of Apple’s Singapore design centre Louis Woo said. Asia-Pacific shipments of personal computers grew by a third to 5.4m in 1994 and the market is expected to double to an annual 8.2m shipments by 1999. Woo saw important differences in the way Asian customers used computers compared with western users – space was limited so compactness was important, as were local languages.
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