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September 16, 2015

Apple Watch success let down by battery life & iPhone reliance

Only 1% of owners think of the device as a fashion accessory.

By CBR Staff Writer

The Apple Watch is having a good start, with 87% of Watch owners satisfied with the device. This initial success, however, is posing a major threat to traditional watches and devices such as fitness trackers.

A suvey by 451 Research found out that more than 54% of owners have confessed that they are ‘Very Satisfied’ with the device and 33% said that they are ‘Somewhat Satisfied’ with their smartwatch.

28% stated that Apple Watch exceeded their expectations, with a further 51% saying that it meet their expectations.

Nearly half of the owners love the notifications that the device provides, with 41% liking the Health and Fitness Monitoring feature of the watch followed by Aesthetics/Design (30%).

However, not all the features have made it to the customer’s favorite list, as 37% of owners found the battery life to be too short, and 31% disliked its reliance on the iPhone.

25% of users also disliked the fact that it is not waterproof.

83% of those surveyed said that they would still recommend Apple Watch to their friends or colleague.

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Though the watch is capable of providing many means of information, health and fitness monitors have struck a chord with the customers.

46% of Apple Watch owners said that they had previously planned on buying a health and fitness monitor device but canceled it altogether because they now own the Apple Watch.

Around 85% of Apple Watch owners say they wear their device daily, and another 11% claimed that they use it several times a week. Before buying an Apple watch 69% of the respondents claimed that they wore a traditional watch daily .

As for usability, 79% of the respondents claimed that they use Health and Fitness Monitoring features on a daily basis, 63% claimed that they frequently used the text messaging feature and 52% check the weather daily.

Though Apple was far behind other tech titans when it came to launching a smartwatch, the company managed to push the device through adding new features and collaborations with enterprises.

Previously, Salesforce released 20 Salesforce-partner business apps for Apple Watch and Good Technology also released a native version of its enterprise email and collaboration application, Good Work, for Apple Watch.

The iPhone maker also collaborated with Automakers like Volvo and BMW to allow users to control some of the car’s feature through the watch.

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