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July 21, 2015

Apple use plummets with age among UK users

Alcatel-Lucent research reveals smartphone generation gap.

By Alexander Sword

The use of Apple devices steadily drops among older consumers with just 19% of over 55s saying they prefer Apple smartphones.

A report shows that 37 percent of 18 to 35-year-olds in the UK used Apple devices. This fell to 28 percent of 36 to 54-year-olds and only 19 percent of over-55s.

Samsung Android phones saw more consistent adoption throughout the age cohorts, with figures of 32 percent, 33 percent and 36 percent respectively. In total, Android devices took 49 percent of share amongst 18 to 35-year-olds and 60 percent among over-55s.

Interestingly, Windows Phones achieved more popularity among older generations. 24 percent of over-55s used the operating system, compared to only 17 percent of 18 to 35-year-olds.

The report by Alcatel Lucent, entitled ‘5504 smartphone consumers can’t be wrong’, also found that 51 percent of UK consumers plan to use more video calling over the next five years, compared to 49 percent of US consumers and 21 percent in Japan. 80 percent of smartphone users in Brazil planned to use the function.

The UK’s preferred video call service was Skype, the same as in the US and Brazil.

The report also suggests that wi-fi calling will see further adoption worldwide, with up to 97 percent of consumers expecting more use. In the UK, the primary motivator was addressing areas of poor coverage

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Alcatel-Lucent released the findings as part of an examination of new revenue opportunities for smartphone providers.

For the research, Alcatel-Lucent carried out 1001 interviews in February with UK smartphone users, conducting a total of 5504 interviews worldwide. Other markets included the US, Japan and Brazil.

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