View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
November 28, 2012

Apple sacks man in charge following mapping fiasco

Richard Williamson pays the price for disastrous switch from Google maps

By Steve Evans


Apple has fired the man in charge of its mapping software, following its disastrous debut and a flurry of user complaints.

Richard Williamson was sacked just months after Apple Maps was introduced on iOS 6, Apple’s latest mobile operating system that runs on iPhones, iPads and the iPod Touch range.

According to Bloomberg, Apple Internet Software and Services senior vice president Eddy Cue made the move as part of a raft of management changes instigated soon after taking charge of the division.

The report also said Cue is talking to external mapping experts such as TomTom, who provide the raw data for Apple’s service, about how to improve the Maps application.

Initial reaction to Maps was so bad that CEO Tim Cook was forced to issue a public apology, and even suggested customers use offerings from rival companies while Apple sorts the mess out.

Apple’s own mapping service was introduced to iOS following the end of an agreement with Google, who had provided its software since the launch of the first iPhone.

Google is currently testing a standalone maps app that it hopes to add to the App Store soon, according to reports.

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

This is the latest change at the top for Apple. In October this year the company sacked Scott Forstall, who had been in charge of iOS. It was thought his dismissal was partly due to the mapping issues. The company also dismissed John Browett, the former Dixons boss who was in charge of Apple’s retail stores.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU