View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
April 11, 2011

Apple iOS to reach 69% of media tablet OS in 2011, says Gartner

Apple to represent 47% of the media tablet market in 2015

By CBR Staff Writer

Apple‘s iOS will account for 69% of media tablet OS in 2011, and will represent 47% of the media tablet market in 2015, according to a new report by Gartner.

The new report highlights that Apple will continue to lead the worldwide media tablet through 2015, due to the success of its iPad.

Gartner analysts said Apple iPad did to the tablet PC market what the iPhone did to the smartphone market: re-invented it.

Google’s Android OS is forecast to increase its worldwide share of the media tablet market from 20% in 2011 to 39% in 2015.

Analysts said Google’s decision not to open up the Honeycomb, its first OS version dedicated to tablets, to third parties will prevent fragmentation, but it will also slow the price decline and ultimately cap market share.

Gartner research vice- president Carolina Milanesi said many are making the same mistake that was made in the first response wave to the iPhone, as they are prioritising hardware features over applications, services and overall user experience.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

"Tablets will be much more dependent on the latter than smartphones have been, and the sooner vendors realise that the better chance they have to compete head-to-head with Apple," Milanesi said.

The research firm said that with the migration of Blackberry devices to QNX, the OS used on the Blackberry PlayBook in 2012, RIM will be able to offer users a consistent experience across its whole product portfolio and create a single developer community.

While QNX is a strong platform that delivers on performance, graphics and multitasking features, Gartner analysts said success in the media tablet market will be driven by richness of ecosystem.

Gartner analysts said platforms such as MeeGo and WebOS, which currently have a weak presence in the smartphone market, will have a limited appeal unless they can grow that business.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.