Apple’s iOS platform, which resides on iPhones, iPads and iPod Touches, has a combined platform reach of 37.9 million among all mobile phones, tablets and other such connected media devices, outreaching the Android platform by 59% in US, according to a new report by comScore.
The report revealed that the unduplicated audience reach of the Apple iOS platform across iPads, iPhones and iPod Touches has a combined iOS installed base of 37.9 million users.
The installed base of iPhones slightly exceeded that of iPod Touches, both of which were approximately twice as high as the number of iPads. Among the 37.9 million consumers with access to the Apple iOS, only 4 million (10.5%) accessed the platform via more than one device.
The research firm said that the combined 37.9 million iOS users is 59% greater than the 23.8 million combined Android OS installed base, which includes users of both Android phones and connected media devices such as the Samsung Galaxy Tab.
The report highlighted that iPad ownership extends well beyond Apple’s most fervent consumers.
Apple is the most heavily represented OEM among iPad owners, but its OEM share (27.3%) is only slightly higher than its share among all smartphone subscribers (25.2%).
RIM accounts for the second highest percentage of iPad owners at 17.5%, but this number is well below its overall smartphone market share of 28.9%.
Samsung, LG and Nokia are all significantly over-represented among iPad owners as compared to their respective shares of the smartphone market. In addition, 14.2% of iPad users had Android phones.
This article is from the CBROnline archive: some formatting and images may not be present.
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