US based Apple’s CEO Tim Cook has apologised for the new faulty mapping application, which was sending users to wrong directions and showed wrong landmarks.
The apology follows the iPhone maker’s launch of its own mapping software in September 2012, during its commencement of selling the new iPhone 5 and unveiled iOS 6.
Earlier iPhones used mapping application developed by Google, which was discarded as both the firms failed to reach an agreement over voice-guided turn-by-turn navigation.
Cook said that the company was extremely sorry for the frustration this has caused its customers and is doing everything it can to make Maps better.
"We launched Maps initially with the first version of iOS," Cook said.
"As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based map.
"In order to do this, we had to create a new version of Maps from the ground up."
The new mapping app users complained that the new service, developed based on TomTom’s data, comprised geographical errorsand break in information, and had lacking features that were offered by Google’s map service.
Following the glitches, Dutch navigation firm TomTom distanced itself from glitches on Apple’s new mapping service on the iPhone 5 and has offered to assist the iPhone maker in fixing the errors.
According to Apple, about 100 million iOS devices have been installed with new Apple Maps and within a short period, iOS users with the new Maps application have already explored about half billion locations.
"The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you," Cook said.
"While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app."
