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October 7, 2013

Apple buys personal assistant startup Cue

To integrate Cue's email and social network in Apple's latest iOS 7 mobile operating system.

By CBR Staff Writer

Apple has acquired the personal social networking assistant startup Cue for about $40m (£25m).

Apple said it would integrate Cue’s email and social network in the company’s iOS 7 operating system’s to provide information about upcoming plans for users.

A message on the official Cue website said users who registered through the website will receive a prorated refund.

"Cue Premium users registered though the iPhone App can request a refund through iTunes," the message read.

"In accordance with our privacy policy, your data and personal information will not be stored or transferred; it has been permanently deleted."

Cue gathers information from emails, contacts and calendars to create a list of the user’s upcoming events.

The move is expected to strengthen Apple’s position against Google’s Now service.

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Cue, formerly known as Greplin, was founded by Daniel Grossalong with Robbie Walker which was later integrated with Cue last year.

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