App Express, a do-it-yourself app builder for small and medium-sized businesses (SMBs), has been launched to help SMBs engage customers and grow their businesses with mobile apps.
The do-it-yourself app builder enables SMBs to open a direct channel of communication with customers, eliminating digital marketing intermediaries to help them build customer loyalty with social networking, coupons, email and content like photos and video.
App Express will display the availability and schedule appointments, share app with friends and followers on Facebook and Twitter and will provide essential contact information and menu of services.
The app is available for iOS and Android platforms and will enable the most important ‘on-the-go’ contact information to promote app discovery by directing the user to download the app
Service-based businesses, location-based services, high-value vertical industry businesses and retailers will benefit from the App Express app, said the company.
App Express chief executive officer Mary Beth Brendza said App Express levels the mobile app playing field for SMBs, enabling them to be where their customers are looking, increase operational efficiencies and leverage their local edge to compete with national and Internet businesses.
