Graphical applications generator publisher Apic Systemes SA has concluded a partnership agreement with Promark SA, specialist in corporate strategy, marketing and associated systems, to develop a new market they are calling geomarketing: Promark will use the Apic language to develop customised applications combining geographical and traditional marketing analysis, in an integrated marketing workstation; Apic has also combined its French and international sales divisions into one, reflecting the growth of international sales and to demonstrate the company’s desire to increase them; two years ago, international sales represented only 2% of revenues, but totaled 30% last year, the company said.
