Asia Pacific excluding Japan (APEJ) enterprise applications software market registered a 22.5% growth in 1H 2010 compared to 1H 2009, and is expected to post a growth of 16.8% in 2010, according to market research firm IDC.
India and the PRC (People’s Republic of China) drove the momentum in the region with large deals achieved in the government, utilities and telecom sectors.
Singapore and Indonesia stood out in the SEA (South-East Asia) region, with retail, manufacturing and other verticals like food & beverage, and agriculture contributing the largest share.
ANZ region also witnessed growth, with local government, insurance and mining taking the lead.
IDC said that organisations remain focused on core application modules like financial accounting, enterprise asset management and human capital management.
Inventory management and production planning was also in demand as organisations continue to look at supply chain optimisation while CRM deployment continued with strong integration to other back-office systems.
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Application vendors continue to embed analytics into applications to make the business process more intelligent by providing real time value from the captured data.
The research firm said that strong momentum is occurring in enterprise mobility with organisational interest in extending core business applications to mobility platforms, particularly in markets like India, Australia and China.
IDC Asia Pacific enterprise application software Research Manager Praveen Sengar said customers continue to place heavy emphasis on ROI, business process transformation, multiple delivery options and faster time-to-value.
"We are also seeing continued growth of social media usage, as well as increasing focus on the human aspects of business process in the enterprise," Sengar said.
