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Barnes & has expanded its relationship with America Online Inc’s AOL to the tune of $40m over the next four years. The book retailing giant’s online subsidiary has signed a contract with AOL Networks that will make it the exclusive bookseller on the 10 million-member proprietary online service. The two had a previous agreement that made Barnes & Noble the exclusive bookseller on the AOL Marketplace area of The deal gives Barnes & Noble extensive placement throughout most of AOL’s service, including links from the various channels to Barnes & Noble titles in that particular area of interest. But the most appealing feature of the deal for Barnes & Noble is that it shuts the door on the competition, as other online booksellers – such as – will be prohibited from advertising on the proprietary AOL service for the term of the arrangement., however, remains the exclusive bookseller on AOL’s web site ( and its AOL NetFind search engine.

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CBR Staff Writer

CBR Online legacy content.