The Company reported a net loss before dividends on preferred shares of $101.8 million, or $0.35 per share, on a pro-forma fully-diluted basis, compared with a September quarter net loss of $98.1 million, or $0.36 per share, before dividends on a pro-forma fully-diluted basis. Because AOL Latin America’s first service, America Online Brazil, launched in November 1999, there are no comparable prior year financials.
Advertising and commerce revenues totaled $2.5 million in the quarter, a 29% increase from $1.9 million in the September quarter. AOL Latin America’s roster of mainstream advertising and commerce partners has continued to grow. In addition to the growth of advertisers across AOL Latin America’s services, America Online Brazil established significant advertising and commerce relationships with Coca-Cola, Polaroid, DirecTV and Embratel as part of its sponsorship of the Rock in Rio festival.
AOL Latin America’s 550,000 membership total includes members of the Company’s services in Brazil, Mexico and Argentina. AOL members in San Juan, Puerto Rico, are also included through a recent agreement between AOL Latin America and America Online, Inc. As with the Company’s previous subscriber reports, this total includes members participating in the services’ initial customer acquisition free trial promotional periods.
At year-end, AOL Latin America membership stood at 449,000, an increase of 135,000 from September 30, 2000. Usage remained strong in the December quarter, with members spending an average of nearly 30 minutes a day online.
