View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
August 8, 2013

AOL to pay $405m for video ad platform

The acquisition is expected to be completed in the third quarter of 2013

By CBR Staff Writer

AOL is set to pay $405m video advertising platform for $405m.

The acquisition is expected to be completed in the third quarter of 2013.

Under the agreement, will operate independently as part of AOL’s video organisation, which is led by Ran Harnevo, SVP. will be included as part of the overall solution offered by AOL Networks to its publisher and advertiser partners.

AOL will have access to global programmatic video technology stack and yield management platform, which are used for publishers and advertisers.

Last year, supported over 26,000 global ad campaigns, which ran on 9,500 websites. CEO Amir Ashkenazi said the company believes that most TV advertising will soon be traded on platforms programmatically.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

"The combination of AOL and accelerates our vision of efficient and effective TV and video advertising," Ashkenazi said.

AOL chairman and CEO Tim Armstrong added: "AOL is a leader in online video and the combination of AOL and will create the leading video platform in the industry.

"Two trends are prevalent in the video space right now – the movement from linear television to online video and the shift from manual transactions to programmatic media buying.

" is positioned squarely in front of the huge opportunity these trends are presenting."

In 2011, AOL acquired news, analysis, and lifestyle website, The Huffington Post, for $315m.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.