View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
August 7, 2014

AOL revenue rises with strong ad growth

Company’s revenue during the second quarter rose to $606.8m.

By CBR Staff Writer

Digital media and entertainment company AOL has reported 12% year-over-year growth during the second quarter of this year, driven by a 60% of rise in advertising revenue through third party platforms.

The company’s revenue during the quarter rose from $541m in Q2 2013 to $606.8m in Q2 2014.

AOL’s global advertising revenue grew by 20% to $451.7m due to the increase in programmatic advertising while the acquisition of Adap.tv also helped the company generate revenue.

Programmatic advertising is based on certain pre-decided rules and it lets companies buy and sell ad spots.

The company’s profit however dropped by 1% to $28.2m compared to $28.5m it reported during the corresponding quarter last year.

Its net income fell due to due to increase in expenses triggered by the acquisition of Adap.tv, Coverto and Gravity.

AOL’s internet access subscription revenue dropped during the quarter by 7% with the increase in subscription prices.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU