Digital media and entertainment company AOL has reported 12% year-over-year growth during the second quarter of this year, driven by a 60% of rise in advertising revenue through third party platforms.
The company’s revenue during the quarter rose from $541m in Q2 2013 to $606.8m in Q2 2014.
AOL’s global advertising revenue grew by 20% to $451.7m due to the increase in programmatic advertising while the acquisition of Adap.tv also helped the company generate revenue.
Programmatic advertising is based on certain pre-decided rules and it lets companies buy and sell ad spots.
The company’s profit however dropped by 1% to $28.2m compared to $28.5m it reported during the corresponding quarter last year.
Its net income fell due to due to increase in expenses triggered by the acquisition of Adap.tv, Coverto and Gravity.
AOL’s internet access subscription revenue dropped during the quarter by 7% with the increase in subscription prices.
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