View all newsletters
Receive our newsletter - data, insights and analysis delivered to you

Angry birds to fly to Rock in Rio USA music festival

Bruno Mars, Metallica and Taylor Swift set to perform at the festival.

By CBR Staff Writer

Angry birds have flocked their way to the Rock in Rio USA music festival starting today in Las Vegas to entertain guests with a new virtual reality experience, and voice controlled games.

Angry Birds creator Rovio announced that in between the star-studded performances the company will allow guests to take part in Rio-themed Angry Birds games that are to be controlled by the volume of the crowd.

The games are designed in a way that attendees have to scream loudly to kill the pigs, ‘the louder the scream the more pigs will be killed’.

The company is also presenting its first ever-Angry Birds virtual reality experience, which is powered by Samsung Gear VR, created exclusively for the festival.

VIP guests who will be treated with the VR experience will be able to cruise with Red and enjoy the music on the Rock in Rio stages.

Rovio partnered with Rock in Rio back in 2010, and this year marks the Rock in Rio’s 30th anniversary and its US debut.

Americas at Rovio president Gaetano Mastropasqua said: "We are extremely excited about our 5 year partnership with Rock in Rio, a top notch music event that attracts half a million music aficionados from all over the world, as it debuts in Las Vegas for the first time ever.

Content from our partners
Unlocking the value of artificial intelligence and machine learning
Behind the priorities of tech and cybersecurity leaders
Corporate ransomware attacks: It’s only a matter of when, not if

"It’s special to have Angry Birds share the same space with legendary music icons, and to, for the first time ever, create an exclusive virtual experience of Red as he spends some time at Rock In Rio."

The music festival is a cashless event, as guests will be issued RFID wristbands.

They will have to register themselves with Rock in Rio’s website and create an account top purchase ‘rock cash’, making the band their wallet and pay through the band for the services.

Websites in our network
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU