View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
January 27, 2012

Android increases its global tablets shipment share to 39% in Q4 2011

Apple iOS retained the top position with 58% share

By CBR Staff Writer

As global tablet shipments reached 27m units in the fourth quarter of 2011, Android increased its global share to 39%, while Apple iOS retained the top position with 58% share, according to a study conducted by Strategy Analytics.

Global tablet shipments reached 66.9m units for the full-year 2011, an increase of 260% from 18.6 million in 2010.

The research firm found that there was a shift in the buying habits of the consumers, as they increasingly prefer to buy tablets over netbooks and entry-level notebooks or desktops.

Director at Strategy Analytics Peter King said global tablet shipments reached an all-time high of 26.8m units in Q4 2011, surging 150% from 10.7m in Q4 2010.

"Demand for tablets among consumer, business and education users remains strong. Apple shipped a robust 15.4 million iPads worldwide and maintained its strong market leadership with 58 percent share during the fourth quarter of 2011. Apple shrugged off the much-hyped threat from entry-level Android models this quarter," said King.

Strategy Analytics Executive Director Neil Mawston said Android captured a record 39% share of global tablet shipments in Q4 2011, rising from 29% a year earlier.

"Global Android tablet shipments tripled annually to 10.5 million units. Dozens of Android models distributed across multiple countries by numerous brands such as Amazon, Samsung, Asus and others have been driving volumes," added Mawston.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester


Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.