Amy Wohl, doyenne of the consulting set, who calls a well-positioned product a thing of beauty and just as rare, is kicking off a series of Positioning Workshops: topics include identifying available product positions, brainstorming, understanding the competition, pricing, distribution, validation, feedback, advertising, industry experts and influencers; enrolment will be limited to 35 participants and interaction is required; the price is $800 a head with some discounts available and venues will be Atlanta in December, Boston in January and Santa Clara in February.
