View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
February 15, 1989


By CBR Staff Writer

Telefonica de Espana SA’s telephone equipment suppliers Amper SA and Alcatel Standard Electrica SA are making plans for diversification and foreign expansion following the Spanish Telecommunications Order Law passed in December 1987 which included the liberalisation of telephone terminal equipment. Under this act, any Telefonica-approved models can be sold, causing a possible loss of market share for Amper and Alcatel in the Spanish markets. Consequently, Alcatel has been negotiating, via its Alcatel Sitesa division, a joint venture for the manufacture of a range of domestic phones with Amstrad Plc, which would sell them initially in Spain, through its 3,500 points of sale, and then across Europe via its extensive distribution network. The product would be jointly developed by the two companies, but manufactured in Alcatel Sitesa’s Malaga plant, where output would be increased by tens of thousands of units. Amstrad’s plan is to test market the product in Spain before launching it in the rest of Europe, and the partners hope that manufacture can start before the end of the year. Meanwhile Amper has signed an agreement with Olivetti & Co SpA whereby the Spanish company, or its subsidiary Elasa, will manufacture office telephones based on technology similar to that used in the Amper developed Tarsis model with memory for 10 stored numbers, abbreviated dialling and VLSI electronics and Olivetti will provide an avant-garde phone design, as well as marketing the product in Italy via its extensive network there. Amper uses the same technology in its joint venture plant, Telur, in Perm in the Soviet Union. The development plans have the full support and encouragement of the Spanish Ministry of Industry.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.