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June 1, 1994


By CBR Staff Writer

The quest for a chief executive for Amstrad Plc, which has assumed Holy Grail proportions, is finally over and yesterday, founder and chairman Alan Sugar announced that the company had appointed David Rogers to the post. He will assume his duties in August. Rogers is currently working in the Netherlands for Philips Electronics NV as chief executive of Philips Advanced Communication Enterprise. Aged 47, he joined Philips in 1986 and before that had spent most of his career working in the electronics industry with the likes of Plessey Co Plc, GEC Plc and Black & Decker Ltd. Rogers’ international experience has covered the European Union, the US and the Far East markets in particular. Amstrad chairman Alan Sugar had promised way back in December 1992 to appoint a chief executive to share the burden with him, so it has been an 18-month wait. He said in February that he was still looking for a chief executive who will take full responsibility for managing the group. His statement then accompanied results that showed that profit for the half-year had slipped to #1.7m from #5.6m, and warned of a possible loss for the year.

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