With the deployment of Cisco’s Internet Protocol (IP) technology, the stadium is introduce several innovative services for the 2 million visitors it attracts each year. Visitors will be able to reserve seats from home, get access to real-time travel and parking information, and pay for tickets using their mobile phones. Spectators and sports fans can more easily access all stadium-related services and the organization can deliver improved visitor service at every event.
Coks Stoffer, general director of Cisco Netherlands, said: Consumers want access to personalized information wherever they are, instantly, especially when they are at live events. The challenge for stadiums and event organizations around the world is to develop ways to meet these demands. For the new generation of stadiums, the network is no longer purely an infrastructure for bandwidth, but a platform that makes new sports and entertainment experiences possible.
