Vienna, Virginia-based America Online Inc has created four new divisions as part of what it calls a new strategic initiative designed to take advantage of emerging market opportunities and to strengthen the company’s position in the worldwide market for interactive services: the new divisions are AOL Services Co, Internet Services Co, AOL International, and AOL Technologies; AOL Services Co is intended to propel the America Online brand into the lead as the Number One consumer on-line service; Internet Services Co wants to establish a leadership position in the emerging Internet market; AOL International will move into new markets and AOL Technologies will hold and exploit the technologies the firm creates.