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AMD launches Fusion Partner Program

AMD has launched Fusion Partner Program, a global partner program designed to provide its channel partners with tailored tools and resources to help them gain sales traction based on their business models.

The company said that by fusing its four existing partner programs, it now gives partners customised incentives and resources to help accelerate sales – especially when selling all-AMD (AMD CPU, AMD GPU and AMD Chipset) products. Partners also will receive more personalised tools, training and resources that mesh with their specific business objectives.

To structure the program, AMD is categorising its partners into Elite, Premier and Select tiers, with Elite being the first tier and Select the third. The company claims that the new system will provide meaningful differentiation across tiers and reward AMD’s highest-performing partners based on their sales records for all-AMD products.

Partners will also be placed into one of six business tracks, which are designed to align programs and offerings to partners’ business models to reflect the diversity of the channel landscape. These business tracks include channel providers, e-tailers, retailers, commercial solution providers, consumer solution providers and commercial volume resellers.

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AMD plans to phase in the AMD Fusion Partner Program over the next four quarters. Benefits such as online training tools, incentive programs and new co-marketing programs, are available to channel partners with today’s launch. Additional benefits planned to appear throughout 2010 include an enhanced partner web portal and new loyalty programs.

David Kenyon, VP of worldwide channel marketing at AMD, said: AMD understands the critical importance of our partners in successfully driving customer adoption of our platforms and has launched the AMD Fusion Partner Program to ensure we’re providing the right elements to help accelerate our channel partner business.

“By supplying the tools and resources the channel needs, we’ll be able to better help these channel partners maximise their sales and enable customers around the world to have access to the next-generation solutions powered by AMD. At the same time, the new structure allows AMD to more effectively and frequently communicate with partners at every tier.


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CBR Staff Writer

CBR Online legacy content.