AMD has launched Fusion Partner Program, a global partner program designed to provide its channel partners with tailored tools and resources to help them gain sales traction based on their business models.
The company said that by fusing its four existing partner programs, it now gives partners customised incentives and resources to help accelerate sales – especially when selling all-AMD (AMD CPU, AMD GPU and AMD Chipset) products. Partners also will receive more personalised tools, training and resources that mesh with their specific business objectives.
To structure the program, AMD is categorising its partners into Elite, Premier and Select tiers, with Elite being the first tier and Select the third. The company claims that the new system will provide meaningful differentiation across tiers and reward AMD’s highest-performing partners based on their sales records for all-AMD products.
Partners will also be placed into one of six business tracks, which are designed to align programs and offerings to partners’ business models to reflect the diversity of the channel landscape. These business tracks include channel providers, e-tailers, retailers, commercial solution providers, consumer solution providers and commercial volume resellers.