According to the company, both cards are based on the same technology found in the celebrated ATI Radeon HD 4800 series, including support for the latest DirectX 10.1 games and superior HD multimedia capabilities.

The company claims that the ATI Radeon HD 4550 graphics card gives mainstream-class PC game performance at a value price. Derived from the same cutting edge technology found throughout the ATI Radeon HD 4800 family of products and featuring 80 stream processing cores, the card is based on the AMD advanced second generation 55nm process.

AMD has said that with certain card configurations offering more than seven times the gaming performance compared to competing integrated motherboard graphics offerings, the ATI Radeon HD 4350 graphics card marks a low-cost introduction to the ATI Radeon HD 4000 series family. Consuming just 20 watts under full load and featuring a frame buffer of 256Mb memory and 7.1 channel audio via HDMI, the ATI Radeon HD 4350 is also expected to be available in October 2008.

Rick Bergman, senior vice president and general manager of graphics products group at AMD, said: The ATI Radeon HD 4550 and ATI Radeon 4350 graphics cards are the final pieces of the puzzle in rounding out the highly successful ATI Radeon HD 4000 series family. AMD set out to lead performance at every price point and today we offer a complete family of graphics cards that delivers on our commitment of winning performance in each market segment.