The co-branded Amazon.co.uk Wine Store will offer the most comprehensive range of great value wines currently available in the UK. By clicking on the ‘Wine’ links on the Amazon.co.uk homepage, users will have the opportunity to buy hundreds of award-winning wines and champagnes from around the world with the assurance of a money-back guarantee. Tools like the Wine Wizard, alongside customer and expert reviews will introduce Amazon.co.uk customers to a range of new and exciting wines, to suit their individual tastes.
The wine market in the UK has doubled in size in the past ten years, as a whole generation of consumers has switched away from beer as the household drink of choice. But wine, like a book or CD, is a difficult purchase to make just on price or label alone, and the internet has proven a natural shopping channel for wine lovers. Virgin Wines customers buy wines on quality, not price, spending almost twice the national average on a bottle – £6.20 versus £3.59[1].
Alongside the outstanding medal-winning wine selection, Amazon.co.uk Wine will feature relevant products from Amazon’s existing offering, such as wine tasting and buying guides. There will also be an exclusive Amazon.co.uk Easy Drinking Case.
Under the agreement, Virgin Wines will be responsible for stocking, selling and delivering wine to Amazon customers. Virgin Wines will also enter into Amazon.co.uk’s Associates Programme.
We are thrilled to announce this alliance. There is great synergy between our two brands as Virgin Wines and Amazon.co.uk share the same obsession for customer service, said Robin Terrell, managing director, Amazon.co.uk. It is as easy to find the perfect wine to suit your taste on Virgin Wines as it is to find exactly what you are looking for on Amazon.co.uk.
Rowan Gormley, CEO of Virgin Wines said, This alliance is a huge vote of confidence in the future of e-commerce. We know that wine, like books and music, really benefits from the information-rich environment of the internet. It is particularly pleasing for us to be partnering with the most successful online retailer in the world to bring the world of wine to a wide audience.
SOURCE: COMPANY PRESS RELEASE
