Amazon is reportedly working on a television (TV) set-top box that would stream video over the Internet under its Instant Video -branded service.
The new device, which is anticipated to be launched during late 2013, will connect to TVs as well as allows accessing Amazon’s expanding video services, such as the Amazon Video on Demand store.
The online retailer has been expanding its streaming video library to take on Netflix, Hulu, Time Warner’s Home Box Office and others.
Recently, Amazon released its 14 pilot episodes of shows on the internet, including six shows for kids and eight comedies for free viewing.
The move would allow users give feedback on shows, upon which the Amazon Studios production firm would decide on which projects to be made into full TV series for viewing on subscription-based online video service Prime Instant Video.
Currently, Amazon users have to stream their content through specially equipped TVs, set-top boxes or videogame systems such as Microsoft’s Xbox 360.
Earlier this year. Amazon revealed a plan to launch a subscription based streaming music service similar to Spotify.
