Amazon.com is set to overhaul its website as it prepares to offer a new $250 tablet device to rival Apple’s iPad.
The redesign is expected to make Amazon’s site easier to use and navigate on a tablet computer.
The new Amazon home page, which currently appears to be available to a fraction of web users, is less cluttered than the old one.
There will be fewer buttons, more white space and a bigger search box and the new site will also emphasise Amazon’s digital goods over its physical ones.
On the old site, a column of buttons leads users to electronic content and physical goods, such as toys, clothing and sporting gear.
According to reports, Amazon is expected to introduce a tablet computer in coming weeks, people familiar with the device have said.
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The company believes more mobile devices in the hands of Amazon customers will lead to more impulse buying and increased regular purchases.
The device Amazon is developing sports a back-lit, 7-inch (17.8-cm) screen — smaller than the iPad’s and about the same as Research in Motion’s PlayBook, TechCrunch reported earlier.
