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December 2, 2015

Amazon crowned Black Friday retail winner

News: Sales increased by 7% on Black Friday.

By James Nunns

Amazon dominated the opposition in online Black Friday sales.

The retail giant had sales accounting for 35.7% of e-commerce spending on the 27th November, while its closest competitor, Best Buy, only accounted for 8.23% of total online revenue.

Macy’s followed in at 3.38% while Walmart (3.35%) and Nordstrom (3.11%) were left trailing.

The figures come from Slice Intelligence, which gathers e-commerce data from receipts that are linked to its package tracking app. The company also found that Black Friday sales rose around 7%, while preceding day’s sales increased by 14% as sales started early.

The expansion of sales into the days before Black Friday and continuing over the weekend and through Cyber Monday saw eBay experience a 12% increase in mobile spending.

Amazon is yet to reveal precise details of its sales over the cyber weekend, although it did say that Echo was the best seller across all $100+ products available on its site, while sales were up more than 6x year-over-year.

Not everything went smoothly for businesses over the cyber weekend, with Target forced to meter traffic to its site as it struggled to deal with traffic.

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PayPal also found itself unable to deal with the high volumes of traffic, with it experiencing a temporary outage on Cyber Monday.

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