Amazon dominated the opposition in online Black Friday sales.
The retail giant had sales accounting for 35.7% of e-commerce spending on the 27th November, while its closest competitor, Best Buy, only accounted for 8.23% of total online revenue.
Macy’s followed in at 3.38% while Walmart (3.35%) and Nordstrom (3.11%) were left trailing.
The figures come from Slice Intelligence, which gathers e-commerce data from receipts that are linked to its package tracking app. The company also found that Black Friday sales rose around 7%, while preceding day’s sales increased by 14% as sales started early.
The expansion of sales into the days before Black Friday and continuing over the weekend and through Cyber Monday saw eBay experience a 12% increase in mobile spending.
Amazon is yet to reveal precise details of its sales over the cyber weekend, although it did say that Echo was the best seller across all $100+ products available on its site, while sales were up more than 6x year-over-year.
Not everything went smoothly for businesses over the cyber weekend, with Target forced to meter traffic to its site as it struggled to deal with traffic.
PayPal also found itself unable to deal with the high volumes of traffic, with it experiencing a temporary outage on Cyber Monday.
