Under the terms of a technical partnership, South San Francisco-based Actuate’s web-based reporting software is being included as part of Alterian’s Business reporting application module, which is aimed squarely at marketing services providers.
Under the covers, Alterian’s Marketing Suite branded product is a real-time customer analysis platform modeled on a column-based analytic database engine. The suite comprises three main modules: analysis and reporting; campaign management; and data mining based on components licensed from SPSS Inc.
