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August 31, 1988

ALL NATIONAL ADVANCED SYSTEMS’ PROBLEMS TO BE IN THE MARKET

By CBR Staff Writer

The feeling that National Advanced Systems is having a lean time of it, with 18% sales improvement worldwide and a net reduction in profits, compared to Amdahl’s prodigious improvements, is highlighted by the European figures it just released, via its UK customer newsletter. The European company registered sales up 30% on the previous year, and Europe now takes 44% of worldwide revenues, implying that all the growth came from Europe and the US business declined in the year to May. The US market now accounts for only 40% of the National Semiconductor Information Systems business. Most growth was in large systems and disk drives. The collected small European markets did best, accounting for 32% of the total European business, with the combined France and Spain business accounting for 22%, and the UK next in line with 21%. The company claims that the Datachecker business in the UK has outstripped the point-of-sale terminal sales of ICL, traditionally the market leader. Datachecker over here is boosted by the fact that Data Terminal Systems, which National Semiconductor bought and merged with Datachecker, already had a big UK presence when NatSemi acquired it. This proves that we have the product line to compete and if we have any weakness at all in the US, it is in our approach to marketing, not our product line, and we can put that right quickly, it declared.

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