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Technology / AI and automation

Alexa vs Siri vs Cortana – which personal assistant should you choose?

If Gartner’s prediction is right, by 2018 30% of human interaction with technology will be through conversations with smart machines.

Whilst the Internet of Things continues to soar, smart products have surged in the consumer market with virtual assisstants growing in popularity.

CBR compares the Amazon Alexa, Apple’s Siri and Microsoft’s Cortana to identify which product takes the win as the best digital personal assistant.


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The Amazon Alexa, which includes built in far-field voice recognition, provides further resolution voice recognition capabilities than that of Apple’s Siri and Microsoft’s Cortana.

The use of AVS intelligent cloud service and API includes a new hands-free speech recognition and cloud endpointing feature that automatically detects end-of-user speech in the cloud.

Apple’s Siri shows slightly different features as it is embedded into Apple devices and following consistent updates from changes in iOS.

The communication between the user and Siri enables the personal assistant to respond to all questions asked. It is even able to do things on the phone without the user having to do anything.

Lastly is Cortana, which is Microsoft’s introduction of its personal digital assistant. Its voice interface features enable users to put it into use when using their smartphone or other devices to control or interact with other connected computing devices.

Cortana is automatically embedded with Microsoft Windows 10.

This article is from the CBROnline archive: some formatting and images may not be present.