View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
November 8, 2016

Alexa vs Siri vs Cortana – which personal assistant should you choose?

CBR looks at the best virtual assistants on the market, looking at features, cost and capabilities.

By Hannah Williams

If Gartner’s prediction is right, by 2018 30% of human interaction with technology will be through conversations with smart machines.

Whilst the Internet of Things continues to soar, smart products have surged in the consumer market with virtual assisstants growing in popularity.

CBR compares the Amazon Alexa, Apple’s Siri and Microsoft’s Cortana to identify which product takes the win as the best digital personal assistant.



The Amazon Alexa, which includes built in far-field voice recognition, provides further resolution voice recognition capabilities than that of Apple’s Siri and Microsoft’s Cortana.

The use of AVS intelligent cloud service and API includes a new hands-free speech recognition and cloud endpointing feature that automatically detects end-of-user speech in the cloud.

Apple’s Siri shows slightly different features as it is embedded into Apple devices and following consistent updates from changes in iOS.

Content from our partners
How to turn the evidence hackers leave behind against them
Why food manufacturers must pursue greater visibility and agility
How to define an empowered chief data officer

The communication between the user and Siri enables the personal assistant to respond to all questions asked. It is even able to do things on the phone without the user having to do anything.

Lastly is Cortana, which is Microsoft’s introduction of its personal digital assistant. Its voice interface features enable users to put it into use when using their smartphone or other devices to control or interact with other connected computing devices.

Cortana is automatically embedded with Microsoft Windows 10.


Topics in this article: , , ,
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.