View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
August 29, 2017

‘Alexa, add organic advocados’ – Ocado adds Amazon Alexa to shopping app

Ocado introduces app with Amazon Alexa that allows you to call out your shopping list.

By April Slattery

Ocado will be the first supermarket in the UK to launch an app for Amazon Alexa that allows customers to order their groceries using their voice.

The online supermarket has moved away from traditional supermarket shopping with the help of Amazon’s personal assistant technology Alexa, enabling customers to add or remove existing products in their baskets and recommending products based on what they buy.

Amazon Alexa powers the Amazon Echo smart home speaker, with the new Ocado app set to include a range of features allowing customers to add products to an order, find out what products are in season, track their order and check if a product has already been added to their basket.

Ocado’s new supermarket app will create convenience and flexibility for its customers to shop however they like; either via the app or using voice control.

As well as helping with current purchases, the new app will be able to prompt user by suggesting previously bought items and also make appropriate recommendations for the customer based on what they normally buy.

‘Alexa, add organic avocados’ – Ocado adds Amazon Alexa to shopping app

Ocado’s app also helps with cooking as well as ordering


Furthermore, the app can tell users what products are in season and give them recipe inspiration for the best uses of the groceries.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

Lawrence Hene, Marketing and Commercial Director at Ocado, comments: “Grocery shopping should be quick, easy and convenient. Using voice technology, we’ve made it even easier by developing our new app that will enable our customers to add to their Ocado baskets without lifting a finger.

Read More: Financial Round-Up: AWS Props Up Amazon, Twitter Stumbles, Intel Breaks Records

“Consumer demand for increasingly convenient ways to shop is growing rapidly and we’re excited to be the first supermarket in the UK to offer this technology, making customers’ lives ever easier. Alexa will add any item to your Ocado basket simply by asking her to do so. It’s as easy as that.”

The app is available for customers to download as of today via their Amazon accounts.

Topics in this article : , , ,
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.