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December 1, 1994

ALEX TROTMAN RISES TO THE CHALLENGE AT IBM

By CBR Staff Writer

At last a real person on the board of IBM Corp: vice-chairman Paul Rizzo is going back into retirement, and Alex Trotman, chairman and chief executive of the Ford Motor Co has been elected to the IBM Board: Middlesex-born and Edinburgh-educated Trotman is of course the honoured winner of Michael Moore’s CEO Challenge so cravenly flunked by IBM chief executive Louis Gerstner – those that enjoyed Moore’s off-beat NBC and BBC current affairs show TV Nation will recall that in the CEO Challenge, where chief executives were invited to demonstrate that they knew something about their company’s products, while Gerstner was too busy to come down and format a floppy disk for the cameras, Trotman heroically rolled up his sleeves and changed the oil on a Ford Explorer (CI No 2,460); IBM chief financial officer Jerome York also joins the board with effect from January 1.

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