Using Neolane’s enterprise marketing platform, Alcatel-Lucent will have a centralized solution to support marketing efforts across its extended, global network of customers and channel partners and more efficiently manage internal marketing communications.
Neolane’s enterprise marketing solution is a single, open platform that encompasses all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. Previously bound by various point solutions, Alcatel-Lucent will use the Neolane platform to automate and coordinate a broad range of marketing functions including campaign planning and real-time execution, lead management and fulfillment, campaign analytics and reporting.
Patrick McHugh, executive vice president of North American operations of Neolane, said: Enterprise companies with distributed business locations and large customer bases often suffer from inconsistencies in their sales and marketing efforts. Neolane’s enterprise marketing management solution bridges the communication gap, providing users with a complete view of the entire marketing organization. Alcatel-Lucent’s deployment of Neolane is a testament to the value of 360-degree marketing.
