With his widespread television appearances on behalf of the Department of Trade & Industry, you’d think that Amstrad Plc chief Alan Sugar was pretty recognisable, but the Daily Telegraph’s City Diary relates that when he drove up in his Rolls Royce for an engagement at Buckingham Palace the other day and asked the copper where he could park the beast, he was advised roundly You don’t park anywhere matey – you just drive round Hyde Park until your boss comes out.