View all newsletters
Receive our newsletter - data, insights and analysis delivered to you

Accenture Report: 81% execs put AI to work alongside humans to develop services

Artificial intelligence and other disruptive technologies will be the driving force to put businesses at the forefront of the digital age, according to Accenture.

By April Slattery

Artificial intelligence (AI) among other technologies has been named as a driver of innovative technology and changing the way we live, according to Accenture.

The Accenture report outlines that technologies such as AI are enabling companies to not only drive innovations but better how citizens work and live. Other technology drivers include advanced analytics and cloud computing, which also develop better products and services for consumers.

Over three quarters (84%) of respondents agreed that technology is allowing companies to become part of the fabric of how people live today. Amazon Alexa was used as a prime example of the report, demonstrating its ability to become part of the furniture in homes as well as businesses.

“Technology is now firmly embedded throughout our everyday lives and is reshaping large parts of society,” said Paul Daugherty, Accenture’s chief technology & innovation officer. “Just as cities developed around ports and then railroads, or people rebuilt their lives around electricity, the world today is reimagining itself around digital innovation – and, by extension, the companies that provide those services. This requires a new type of relationship, built on trust and the sharing of large amounts of personal information.”

The report from Accenture outlined five key emerging trends it believes organisations must adopt if they are to build partnerships and develop their businesses further. Included in the top five is AI, Virtual and Augmented Reality, the Internet of Things, Data Veracity and Frictionless Business.

Accenture Report: 81% put AI to work alongside humans to develop services

AI, IoT drivers for executives report finds.

Mark Bridger, VP of OpenText UK: “AI and cognitive technologies will give organisations across all sectors, faster access to sophisticated insights, and consequently empower them to make better decisions for customers, employees and the business overall. Customers today expect nothing less than exceptional customer service and will not hesitate to seek services elsewhere if they don’t get it.”

The two latter emerging trends look more closely at the relationships with outsiders of the business. Data Veracity aims to comprise data more closely and trustingly to minimise data manipulation but maximise the accuracy of data collection, to predict future trends. From those surveyed 82% of executives said their organisations are increasingly using data to drive automated decision making.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

“Through these new partnerships with customers, employees and business collaborators, companies are building greater trust and further integrating themselves into society, becoming more indispensable and fuelling their own growth,” Daugherty said.

May believes UK can lead the world with AI
AI adoption should start small, then grow CIOs are told
Dynatrace puts AI at the forefront of its solutions

Frictionless Business aims to re-design the way businesses are built, in order to reap the full potential of benefits the technology poses to businesses. For IoT and AI, it will require insiders at businesses to work together to add skills and workforce capabilities alongside what already exists. A total of 81% of executives believe that AI will work next to humans as a co-worker, to boost the outcomes of innovative solutions.

Bridger said: “Businesses are fast realising that they need to alter the way in which they interact with their customers to meet their demands. The introduction of robots and AI will offer an opportunity to revolutionise this interaction process. Intelligent automation technology will amplify human capabilities, working seamlessly alongside people to uncover underlying patterns and trends, provide better insights, make decisions, and prescribe actions more efficiently – ultimately improving customer experience overall.”

For the survey, Accenture surveyed over 6,300 business and IT executives around the world.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.