In addition, the agreement will now include the Rocky Mountain News, the other Denver daily newspaper which recently combined operations with The Post as a result of the papers’ Joint Operating Agreement. Based on the agreement, ADVO will distribute a direct mail package of advertising, including advertisements from each newspaper, to all non-subscribers in the Denver market. Each newspaper will, in turn, distribute a similar package weekly to their subscribers via the paper.
We are very pleased about the extension of our relationship with the Denver Newspaper Agency, said Gary Mulloy, Chairman and CEO of ADVO. The Agency’s desire to expand this program is a powerful endorsement of the concept. As such, it further encourages us in our pursuit of other newspaper alliances.
