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September 4, 1988

ADVERTISING COMPANY LOOSES IBM’S ACCOUNT

By CBR Staff Writer

Serves them right for inflicting those excruciatingly irritating Charlie Chaplin ads on us – the upshot of the defections at the Lord Geller Federico Einstein advertising agency in the US is that the firm has lost IBM’s account after nine years, costing it $125m a year, about half its billings – but the defectors, who formed Lord Einstein O’Nell & Partners didn’t do any better: the two, plus four other firms were asked to bid on the account, and IBM has decided to split its business between Wells Rich Greene for corporate advertising and Lintas for microcomputers.

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