Management believes the new web site will help APPI to increase its ability to generate increased revenues and enhanced awareness for its complete line of Whole Plant dietary supplements throughout the US, the UK and European markets. The site contains a simple questionnaire that will determine in seconds whether the visitor has a low, medium or high risk for cholesterol problems.
As the US system of measurement differs from most of the rest of the world, these results will be available to all visitors in their local system of weight and measures. After the initial information is obtained by the visitor and they are ready to place an order, there will be an icon in the form of a flag that will signify the country from which they are ordering. This will enable the buyer to make payment in the amount already converted to the appropriate currency.
David Lieberman, President and CEO of Advanced Plant Pharmaceuticals, stated to the press: We feel that there is very little competition to Lo-Chol, ACA, and Sinusol and with the management shifting its concentration from research to marketing, such as the launch of this new website, we believe APPI will be able to position itself enhance revenue in the near future. Each new site under consideration will focus on a specific significant area of health concern. The next site may address our allergy formulations or those to help combat Chronic Fatigue. These are the areas in which we feel our already completed research will reap major financial rewards. With the launch of our infomercials and this new website, we anticipate successfully taking the important step from a research and development company to a manufacturing and sales organization.
