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March 21, 2012

Adobe updates Web Experience Management application

Organisations can drive engagement by delivering relevant experiences on the Web, mobile devices and social media

By CBR Staff Writer

Adobe Systems has updated its Web Experience Management (WEM) application, part of the Adobe Digital Marketing Suite.

Combination of Adobe Digital Marketing Suite products and services and Adobe WEM enables organisations to drive engagement by delivering relevant experiences on the Web, mobile devices and social media.

The new release will enable marketers to leverage customer context to personalise online experiences by including a unified Web Content Management (WCM).

It includes a HTML5 Mobile Application publishing that supports the launch of content across websites, mobile sites and smartphone and tablet apps and also a Digital Asset Management (DAM) integrated with Adobe tools and forthcoming Adobe Creative Cloud to streamline creation and re-use of rich media.

The Adobe CQ 5.5 builds on the integration with other products in the Digital Marketing Suite, including Insight, Scene7, Search&Promote, SiteCatalyst and Test&Target.

The new release ensures optimal performance during peak customer demand by eliminating bottlenecks and accelerating time-to-market on new campaigns, the company said.

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